BRUTALIST BEAUTIES - SWISSMILL TOWER POSTCARD
Size: A6 (105 x 148 mm)Weight: 350 gsm
Finish: soft touch front, uncoated back,
suitable for writing on
Printed in London
Swissmill Tower, The World’s Tallest Operating Grain Elevator, Zurich 2016
Preorder now. Delivery from 18 October. Introductory free shipping.
This is pure, stark, reinforced concrete prose. Ruthlessly exposing its industrial function, this 118m tall silo is every inch a contemporary Brutalist. Replacing the original 1843 mill and standing smack-bang in the gentrified former industrial quarter, it inevitably divides opinion. The main point of contention is not the architecture as such, but the hour-long shadow it casts on a nearby lido in the afternoon. Love it or hate it, Swissmill supplies 30% of the country’s grain requirements. The boardroom on the top floor affords unparalleled, panoramic views across the city, the lake and, on a clear day, even the alps. So far, Swissmill has resolutely resisted various attempts by local politicians and start-ups to decorate the facade.